SEO and Digital Marketing terms and definitions
Marketing DictionaryWhat is Mobile-First Indexing? - Accuranker
Mobile-first indexing means that Google mainly uses the mobile version of each website’s content for indexing and ranking. Prior to 2019, Google mainly used the desktop version of a website to rank a page. This switch to mobile-first indexing is reflective of how most users now access Google Search using mobile devices.
What is Minification? - Accuranker
Minification, (also known as minimisation) is the process of removing all unnecessary characters from the source code of a webpage. Doing this can reduce page load time and bandwidth usage.
What is Meta Refresh? - Accuranker
A meta refresh is an HTML meta element which is used to automatically refresh a webpage after a given time interval. It can also be used to redirect users from one URL to another.
What is Microdata? - Accuranker
Microdata is one of the two standardised formats (syntaxes) of structured data which can be used with Schema.org to mark up websites. The other is JSON-LD. Microdata uses the Schema.org vocabulary to annotate elements on a page, structuring the data so that it can be understood by search engines. For example, it might be used to show that a particular string of text is an author’s name, and another string of text is a review.
What is a manual action - Accuranker
Google will take manual action on a website after a human reviews and confirms if the website has failed to follow Google’s Webmaster guidelines.
What is a meta description - Accuranker
Meta description is the description you need to add to the head section of an HTML document. It acts as a brief explanation of a page's content.
What are meta tags - Accuranker
Meta tags are the information that appears on the web pages to explain the search engine content. Title tags and meta descriptions are the most used types of meta tags.
What are Microformats? - Accuranker
Microformats (which can be found at Microformats.org) is a vocabulary of tags which can be added to HTML to improve the way that search engines read and understand webpages. It is an open-source alternative to Schema.org Microformats markup can be used to facilitate rich snippets in search results. These results often appear more prominently than standard search results, and so can have a higher click-through rate.
