SEO and Digital Marketing terms and definitions

Information architecture (IA) refers to how a website is organised in terms of navigation, page types, URL structure and content organisation.

The Index Coverage Report is a feature of Google Search Console. It allows you to see which URLs have been crawled and indexed by Google and which have not. It also shows why Google has decided not to index particular URLs.

A link to the webpage originating from an external website. For example, if we at AccuRanker were to link to Google, that would be an inbound link for Google.

Image carousels (also known as content carousels or sliders) are a website design feature which has multiple rotating images. Sometimes, Google also uses carousels on the results page.