SEO and Digital Marketing terms and definitions

Compression is the process of packaging a file so that it uses less disk space and can be downloaded faster.

Freshness means the age of published online content.

For queries like who, what, where, when, why, and how Google sometimes shows a particular block above the organic search results. This box is a summary of the question asked.

Featured snippets appear at the top of Google’s search results for certain queries. They may take the form of paragraphs, lists or tables. Optimizing your webpages to appear in featured snippets can be a good way to get your pages to rank in the top position.

Faceted navigation is often used by ecommerce websites to allow visitors to filter and sort a list of products based on their attributes such as colour, size, price, etc. When you select different options, the URL changes, which could create millions of different URLs. This can create a problem for SEO if left unchecked.

Favicon is short for ‘favourite icon’. This is the small icon, usually with a logo, which you see at the top of your web browser and sometimes on the Google results page.

Friction occurs when webpage elements inhibit users from completing the desired outcome. An example of friction would be having two different call to action buttons, which asks the user to make a choice, rather than a single call to action. Reducing friction will improve the conversion rate of your website.

FTP stands for File Transfer Protocol. FTP is used to transfer files between a client and a server on a computer network.