Google: Filter Menu

SERP Features

What is the Filter Menu on Google?

The Filter menu appears at the top of the Google SERP and allows users to refine their search results based on specific criteria. This feature is particularly common for searches related to shopping, news and images. Users can filter results by a variety of parameters including date, price range, colour or the type of content they are interested in (e.g. forums, reviews). The filter menu helps users to quickly find the most relevant information or products according to their needs.

Google search results on desktop and mobile showing filter chips that allow users to refine results by attributes such as category, location, color, price, reviews, availability, and other search-specific criteria.

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