Google: Popular Stores

SERP Features

What are Popular Stores on Google?

Popular Stores is a feature that showcases popular retail brands and stores relevant to the user's search query. It provides quick links to the brand's website or specific products matching the search criteria in a battle card-style feature at the top of the SERP. This feature is designed to help users navigate directly to popular and trusted stores, potentially streamlining their shopping experience. They replace the top regular organic results and are therefore counted as regular organic positions.

Google results on Mobile popular_stores_mobile.png

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